JONNI™ PHOTOGRAPHY+44 (0)7510152521
I’m a photographer, graphic designer, tech start-up dabbler, car hire owner, part-time mountaineer, a crap guitarist in a crap band, a full-time father to my daughter — my muse, my darling. I’m a coffee fiend who roast his own beans, an ever exploring gourmand, and a master of getting myself in and out of trouble. Put simply, I’m an appreciator of life, with all of it’s beautiful ups and downs.
I was born and bred on the chilly shores of Iceland. I trekked my way across frozen oceans to Norway, where I spent much of my adolescent and young adult life. I’ve worked in Italy, Spain, The Netherlands and Denmark before settling in London, England… for now.
The journey to becoming a full-time photographer has been a long one. At the age of thirteen I bought my first camera with money I earned in the summer as a sailing instructor. I was determined to create alternative and experimental imagery, however bad and uncool, they were mine and made on my terms. They were different and that was what mattered most. This is still very much the case. Conformity has never come naturally to me.
My biggest diversion from photography was when I was introduced to typography. For more than twenty years I’ve created visuals for small and large agencies and brands across Europe. With the camera constantly within reach, I never veered too far off the path. Eventually I returning to my first love.
The magic is in capturing the moment. I’m ever-drawn to the beauty and the strangeness of the utterly mundane. I want to convey what I see, but I don’t want to document it, I want to make it my own and create the image I felt at that moment. Creating my realm of distorted reality is what excites me and drives me.
When I’m not behind the camera I’ll be on my bike!