Furniture maker Vestre hired me through Dinamo Design to do this very cool shoot for their 2009 advertising campaign, to back up their recently released catalogue. The premise for the visuals is a focus on the product itself in a rough industrial environment backed up with coloured squares that relate to the product category identity
Furniture maker Vestre hired me through Dinamo Design to do this very cool shoot for their 2009 advertising campaign, to back up their recently released catalogue.
The premise for the visuals is a focus on the product itself in a rough industrial environment backed up with coloured squares that relate to the product category identity colour from the 2009 catalogue.
We first contemplated doing this in my studio using partial colorama backgrounds and then comp the rest with rough surroundings. But later decided to hire an industrial space and use large painted canvases that would intersect the depicted object.
A cool Aussie friend of Caroline Roka, Edwin, pulled a few favors and got us a great deal on one of the old production halls at the old Freya chocolate factory in Rodelokka, Oslo.
Then a massive three day production is set into motion. Moving all the gear and more to the now closed down factory. Moving in the entire range of products from Vestre. Then building the landscape, painting canvases and mounting in the appropriate spaces. I mostly used Autopoles to suspend the canvases in mid air and since this was a rough environment we left the fixtures in the shots to emphasize the roughness of the environment.
The entire shoot was done on a 24mm tilt-shift lens, shifting the focus onto the object, leaving everything else a secondary haze. The canvases were lined up to partially intersect one frame to the next for continuity between the 10 or so ads being run throughout the entire year in various architectural and style magazines.
Thanks to Axel for doing a great job on this one with me and simply being such a great person to work with and to Gilles for dropping by on the last day of the shoot and help us out with some tricky lighting.
Selection of automotive work I have done during the summer of 2014. All shot in Iceland in May and June.
I came across this geothermal power plant in Reykjanes, Iceland, while preparing and location scouting for my Range Rover shoot earlier this
Foggy, frozen fjord
Foggy horizons are almost impossible to resist. During a session of shoots in Oslo, Norway, I took half a day out to capture magic of light, fog
I’ve wanted to do a simple set of portraits for some time. Eventually I set out to do a black and white series of just anyone I could get
A sunny day at Camber Sands in East Sussex. The stunning light made these pictures come about naturally.
The kaleidoscope is a fashion piece for Katachi Magazine. It will run in the “gold” issue, thus focuses on gold jewelry in copious
Images shot in and around Oslo, Norway for two different projects. IT Fornebu was part of a corporate press kit shot for IT company Compello for
Furniture maker Vestre hired me through Dinamo Design to do this very cool shoot for their 2009 advertising campaign, to back up their recently
These images were shot on commission from Dinamo Design for Norwegian Cheesemakers Ostecompagniet, a subdivision of Norwegian dairy giant Tine.
Katachi Golden Objects
These objects were shot for the third issue of Katachi Magazine, the so called Gold Issue. As the story is an interactive piece showcasing a