• JONNI™ PHOTOGRAPHY

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  • I’m a photographer, graphic designer, tech start-up dabbler, car hire owner, part-time mountaineer, a crap guitarist in a crap band, a full-time father to my daughter — my muse, my darling. I’m a coffee fiend who roast his own beans, an ever exploring gourmand, and a master of getting myself in and out of trouble. Put simply, I’m an appreciator of life, with all of it’s beautiful ups and downs.

    I was born and bred on the chilly shores of Iceland. I trekked my way across frozen oceans to Norway, where I spent much of my adolescent and young adult life. I’ve worked in Italy, Spain, The Netherlands and Denmark before settling in London, England… for now.

    The journey to becoming a full-time photographer has been a long one. At the age of thirteen I bought my first camera with money I earned in the summer as a sailing instructor. I was determined to create alternative and experimental imagery, however bad and uncool, they were mine and made on my terms. They were different and that was what mattered most. This is still very much the case. Conformity has never come naturally to me.

    My biggest diversion from photography was when I was introduced to typography. For more than twenty years I’ve created visuals for small and large agencies and brands across Europe. With the camera constantly within reach, I never veered too far off the path. Eventually I returning to my first love.

    The magic is in capturing the moment. I’m ever-drawn to the beauty and the strangeness of the utterly mundane. I want to convey what I see, but I don’t want to document it, I want to make it my own and create the image I felt at that moment. Creating my realm of distorted reality is what excites me and drives me.

    When I’m not behind the camera I’ll be on my bike!

Jonni™ in Soho from April 3rd
March 22, 2013 By  jonni With  1 Comment
In  Jonni  /  London  /  Photography

A few years ago while I was desperately seeking good coffee in London I discovered a little café in Soho called Flat White. It was run by a very nice Kiwi called Cameron. Cameron suggested I should hang some of my pictures there. They hang pictures from various artists and photographers and I could not think of a better place to show my work in a low key unpretentious manner. But then time passed and nothing happened as I didn’t feel I had any images worth hanging.

Last summer Cameron abandoned the UK altogether and buggered off back to Hobbiton… errh, I mean New Zealand and Eric (or Iric as I call him) took over the day to day runnings of Flat White and its sister café in Soho called Milkbar.

Last autumn I started printing large format images and having them framed for the walls of Flat White. We thought it could be a good idea to hang two separate sets of images in both cafés simultaneously so we put things on hold until both sets of walls would open up at the same time. And I printed a series of very large prints from the Camber Sands set and had them framed as well. But as there’s been so many changes in their business Milkbar is now will soon be closing.

With Milkbar closing we’ve decided to move on and hang a mix of both sets in Flat White and stick to the original plan. They’ll be going up on April 3rd in Flat White and April 4th in Milkbar. The prints will be for sale and so will a special edition book that you will be able to order through this website.

But wait, there’s more…

If you buy a picture you will get a copy of the book and a bag of Jonni™’s home roasted LippeLondon#3 coffee beans.

Act now… before it’s all gone.

More info on the book will come next week.

So head over to Flat White and Milkbar in April. The coffee is definitely good, you might also find something nice to look at.

Flat White:
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Milkbar:
[RAW][gmap height=”500″ latitude=”51.51413″ longitude=”-0.13127″ zoom=”15″ popup=”Milkbar”][/RAW]

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Leave a reply

Ólafur Th
April 2, 2013 at 3:00 pm
Reply

Frábært.
Vona að þetta takist vel og reyni að sjálfsögðu að kíkja ef ég verð í hverfinu.


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