• JONNI™ PHOTOGRAPHY


    London, England
    +44 (0)7510152521
    jonni@me.com
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  • I’m a photographer, graphic designer, tech start-up dabbler, car hire owner, part-time mountaineer, a crap guitarist in a crap band, a full-time father to my daughter — my muse, my darling. I’m a coffee fiend who roast his own beans, an ever exploring gourmand, and a master of getting myself in and out of trouble. Put simply, I’m an appreciator of life, with all of it’s beautiful ups and downs.

    I was born and bred on the chilly shores of Iceland. I trekked my way across frozen oceans to Norway, where I spent much of my adolescent and young adult life. I’ve worked in Italy, Spain, The Netherlands and Denmark before settling in London, England… for now.

    The journey to becoming a full-time photographer has been a long one. At the age of thirteen I bought my first camera with money I earned in the summer as a sailing instructor. I was determined to create alternative and experimental imagery, however bad and uncool, they were mine and made on my terms. They were different and that was what mattered most. This is still very much the case. Conformity has never come naturally to me.

    My biggest diversion from photography was when I was introduced to typography. For more than twenty years I’ve created visuals for small and large agencies and brands across Europe. With the camera constantly within reach, I never veered too far off the path. Eventually I returning to my first love.

    The magic is in capturing the moment. I’m ever-drawn to the beauty and the strangeness of the utterly mundane. I want to convey what I see, but I don’t want to document it, I want to make it my own and create the image I felt at that moment. Creating my realm of distorted reality is what excites me and drives me.

    When I’m not behind the camera I’ll be on my bike!

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Best Christmas present ever
December 26, 2013 By  jonni With  0 Comment
In  Jonni  /  Uncategorized

In, I guess 1983, a wave of small handheld computer games called Nintendo Game & Watch were unleashed upon us wee brats. Mesmerising little things, that would fit into your pocket (more like stuff it), and your could take it anywhere and play it anywhere – at least until you’d annoy the crap out of any adult around you as the game sound could not be controlled.

All my mates got one. Yet I didn’t. But I desperately wanted one. Most of all the green one. Donkey Kong Jr. It was the coolest. My best friend had one, he also had the luxurious multi screen Donkey Kong.

Back then (and still today) I didn’t get numbers. Mathematics were more like mathemystics to me. I frequently failed math tests at school (not that I was an honour student in any of the other subjects). As an incentive my parents told me if I did well on my first term finals in maths there there would be a Donkey Kong Jr. under the Christmas Tree with my name on it. At least that is how I interpreted that.

I worked harder (read, struggled even more). And I did improve my maths grade substantially although, even though my life depended on it, I cannot relate to numbers at all.

Come Christmas morning, and the obligatory feeling up the presents before you’re allowed to open. There is a present, with my name on it, in the exact shape and size as the Donkey Kong Jr. The rewards for my hard work was there in a 15x9cm package. I envisioned endless hours in my own cosmos, safely guiding that little monkey through the perilous world of crocodiles and high voltage fences, on a quest for the key to extra life and endless bonus rounds.

After hours of torment, it’s unwrapping hour. I don’t think I have ever been more excited in my life, the suspense and anticipation. Electrifying. The attached card reads something like: we know you worked really hard to get better at maths so we wanted to get you something to inspire you to work even harder. Card flies under the tree, it’s time to get that monkey under control. Ferocious unwrapping reveals a Sharp logo – and as the outer edges of the universe close in on me I’m looking at a fucking calculator. A fucking calculator.

This injustice has stood for 30 years to the day. Enter the most awesome Christmas present in the universe. My brother in law got me, ta-dah: Nintendo Donkey Kong II. I may have taken 30 years, but I finally gained some street cred.

Cheers Neil, you rawk!

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