• JONNI™ PHOTOGRAPHY


    London, England
    +44 (0)7510152521
    jonni@me.com
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  • I’m a photographer, graphic designer, tech start-up dabbler, car hire owner, part-time mountaineer, a crap guitarist in a crap band, a full-time father to my daughter — my muse, my darling. I’m a coffee fiend who roast his own beans, an ever exploring gourmand, and a master of getting myself in and out of trouble. Put simply, I’m an appreciator of life, with all of it’s beautiful ups and downs.

    I was born and bred on the chilly shores of Iceland. I trekked my way across frozen oceans to Norway, where I spent much of my adolescent and young adult life. I’ve worked in Italy, Spain, The Netherlands and Denmark before settling in London, England… for now.

    The journey to becoming a full-time photographer has been a long one. At the age of thirteen I bought my first camera with money I earned in the summer as a sailing instructor. I was determined to create alternative and experimental imagery, however bad and uncool, they were mine and made on my terms. They were different and that was what mattered most. This is still very much the case. Conformity has never come naturally to me.

    My biggest diversion from photography was when I was introduced to typography. For more than twenty years I’ve created visuals for small and large agencies and brands across Europe. With the camera constantly within reach, I never veered too far off the path. Eventually I returning to my first love.

    The magic is in capturing the moment. I’m ever-drawn to the beauty and the strangeness of the utterly mundane. I want to convey what I see, but I don’t want to document it, I want to make it my own and create the image I felt at that moment. Creating my realm of distorted reality is what excites me and drives me.

    When I’m not behind the camera I’ll be on my bike!

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Hasselblad Masters 2014
January 14, 2013 By  jonni With  4 Comments
In  Photography

In my last post I wrote that I’d have something more exciting to post here sooner than later. And already today I have. This morning I got word from Hasselblad that I have been selected to go through to the final in the 2014 Hasselblad Masters.

I had no intention of entering as I generally don’t do awards and contests, but Hasselblad’s Global Marketing Director Chris Russel-Fish pestered me about entering and as he is a very nice person and a good persuader, I did. There are of course contests and then there are contests, and this is not just any contest. This is about as prestigious as it gets. Being in the finals is a bit beyond me and I’m incredibly humbled. The level in the Hasselblad Masters is as high as it gets so I’m more than happy to get to this point.

What will apparently happen now is that the finalist images will travel to various Hasselblad events around the world in 2013 to be showcased leading up to the final selection. The winners will be announced in January 2014.

The Finalist images have now been posted for public voting at: Hasselblad Masters 2014 Finalist Gallery

I need all the votes I can get. You need to fill in a simple registration and you can vote once per email address. Hasselblad are a very serious outfit and won’t abuse your mail address. Please visit and vote and spread the word around.

Post Views: 2,273



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Leave a reply


Ólafur Th
January 16, 2013 at 8:51 am
Reply

Til hamingju með þetta Jonni – ekkert smá flott afrek. Það verður gaman að fylgjast með þessu hjá þér. Fyrir mér ert þú sigurvegari hvernig sem þessi keppni fer.
Kveðja Oth.



Berglind
January 22, 2013 at 12:49 pm
Reply

Elsku Jonni. Mikið svakalega er þetta flott hjá þér! Ég mun breiða út boðskapinn, en í mínu hjarta þá ert þú sigurvegarinn! Elska myndirnar þínar. Kær kveðja
Berglind



anna Maria Sigurjonsdottir
January 29, 2013 at 2:59 pm
Reply

Go Jonni!



Mette
February 10, 2013 at 12:54 pm
Reply

Lykke til. Håper det går deg veldig bra!! :-)



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